Theme Park Outdoor Interactive Touch Inquiry Machine Solution
1. Extend "publish" existing communication channels
Rolling changes throughout the day in the theme, the park entrances and exits can get information. Changing the "invalid time period" to "valid time period" extends the release time and space of the release.
Second, compared with the traditional propaganda column and reading column
1. Traditional propaganda column and reading column: static communication, publishing the published promotional content, can not be updated in real time. Especially in the event of a major emergency, it cannot be effectively delivered to tourists in the first place. It is powerless and ineffective.
2. Outdoor advertising machine: change the “static” to “dynamic” real-time transmission, relying on “release” to continuously update, the information is released more timely, and the content is more colorful. Especially in the event of a major emergency, it can be effectively delivered to tourists at the first time, which is convenient, efficient, fast and practical.
3. Traditional propaganda column and reading column: It is a "passive" propaganda, that is, the initiative is in the hands of the citizens. The public must go to the propaganda column and read the newspaper column to watch the information before they can obtain information.
Outdoor advertising machine: Changed “passive” to “active”, and realized the active delivery of information through LCD video pictures and LED text content displayed 24 hours a day. Every day from the theme park entrances and exits, the internal attractions can be seen 5 meters away, and the constant changes in information will also attract people to interest in the following content, effectively attracting attention.
4. Traditional propaganda column and reading column: “silent” propaganda, outdoor advertising machine: change “silent” to “sound” and spread in all directions. It is equipped with a sound transmission system, which can turn on the sound device on the terminal when necessary, and carry out “sounding” communication to realize the full-scale transmission of text, pictures, video and sound.
Third, compared with existing LED or LCD terminals in some theme parks
1. Existing platform: Ownership and use rights are in the hands of merchants, which seize the "position" all used to play unaudited commercial content. These contents have problems such as scattered, chaotic, and poor, and there are serious political hidden dangers.
2. Outdoor advertising machine: The theme park “telling the civilized tree and new wind” public service advertising platform, firmly grasping the position of the park propaganda in the hands of the party and the government, and changing “he uses” as “my use”. And can be unified and efficient release.
3. Existing platform: Because most of its broadcasts are commercial advertisements, it is basically useless to citizens' lives, and the public knows its commercial attributes. Its attention is extremely low, and it is basically ineffective.
4. Outdoor advertising machine: “Invalid” is “effective”. The main release is the convenience and benefit information and public welfare information that are closely related to the life of the citizens. After the citizens understand their attributes, they will have a good impression and dependence on them. .
In summary,
The theme park outdoor interactive touch query solution can effectively occupy three major positions: expand and extend the propaganda position of “the theme park release”, create a new position for the civilized city to create a community, and set up a new position for traditional media to turn to digital media.